Marketing Channels

Marketing Channels Defined


Marketing Channels are distribution methods used to link businesses to customers.

A store, a vending machine, and a fruit stand are physical marketing channels.

Digital Marketing Channels use the internet in a variety of ways to get products and services to consumers.

Imagine for a moment that you have a pile of very stylish rubber ducks, and you want to sell them on the internet. You could sell them directly from your website or Facebook. You could use a third party channel like Amazon or Ebay. These are all examples of Digital Marketing Channels.