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Helping You Grow Online

Project Tag: Reputation Management

  • The Case for Digital Marketing Management

    The Case for Digital Marketing Management

    We had a potential client that was in the construction industry and ultimately decided that digital marketing was not worth the money. He didn’t market the company anywhere else but word of mouth. This worked, and in the beginning he found work fairly regularly with loyal clientele. This small group of customers were able to provide him with steady work for a short period of time, but it became sporadic. He would find work and be so busy that he wouldn’t have time for anything else. He would finish this work and then there would be a time where he was doing nothing. When he was busy, he would complain that he did not have enough help. When he was not doing anything, he would complain that he was not getting enough work and couldn’t hire anyone. His business ran in a kind of circle where he would find the work, do the work, and find the work again. He always seemed one step behind himself in getting the steady work that wanted.

    Some people get in the way of their own success, and I was never able to convince him why we could solve this problem for him.

    If this sounds like you, let me give it another try right now. To break this cycle, you are going to have to do something different. You are going to have to use some digital tools to build internet lead generators. But it takes time, experience, and knowledge to set this up. You can only wear so many hats in a day, and the digital marketing hat is one you should hire.

    One reason is that we are working while you are working. For a small investment, you can save time and have us handle all the work for you. This means you can spend your time running your business instead of using it to create forgotten websites and social media pages.

    We will setup a social media page with an advertising campaign. This will provide your business with an internet presence and a method of bringing traffic to that page. This simple setup will help bring customers to you, while you run your business. You might even get enough steady work to hire that extra person. With a little more of an investment, we can handle all of your internet services to provide professional domain email that you control and looks professional to your clients. We can provide a state of the art website that is optimized for your customers to find it. We can ensure your business is well connected to search engines so your clients find you.

    All of this work helps in a few ways. It provides a kind of digital sign post that allows your customers to find you on their tablets, cell phones, and computers; and it provides you a low cost and active way to reach your customers. It’s a great way to grow your business and much cheaper than traditional marketing.

  • Reputation Management

    Reputation Management

    The internet is a powerhouse for word of mouth communication. This can be both good and bad for your business. Negative reviews can last long after whatever issue caused them are resolved and can turn customers away, before they even talk to you.

    Reputation Management involves managing the perception of your business to the general public.

    In the digital world of the internet there are businesses that do this well, and there are ones that do it so bad that it must be effecting their sales.

    A good example of a bad one is from a company that runs an online trading platform. For this example, we will call them Eshade. Eshade has a company Facebook that is riddled with negative and scam comments that make the company look fraudulent and incompetent. A Google search brings up several review sites where the company is rated poorly and accused of withholding money from heirs when one of their customers die. Eshade is running an active content marketing campaign that is allowing users to vent grievances and others to post links to fraudulent websites. They are paying for this content. None of this makes Eshade look good, and it probably turns more than a few potential customers away from their company and to their competitors.

    Your company is probably nothing like Eshade. You answer the phone when it rings. But you still need to manage your company’s reputation online.

    Reputation Management in the digital world of the internet involves managing both Company controlled assets (such as social media, websites, and directories), and non controlled assets (such as review sites, other websites and social media). Even the best company cannot keep everyone happy, but the happier they are, the easier reputation management becomes. It can even be a company asset itself in the form of positive reviews and word of mouth.

    Here are some easy tips you can do to help ensure your company’s reputation is protected.

    • Create social media accounts on all major platforms. This will not only help customers find your company, but will also provide your company a voice.
    • Read and respond to all comments both negative and positive.
    • Read and respond to reviews both positive and negative.
    • Find the groups your customers use to recommend and research products and services.
    • Add testimonials to your social media and website.

    There are some things to consider when replying to reviews and comments

    • Always be professional, particularly in cases where you do not want too.
    • If able to do so, delete comments that are either spam or untrue. Reply publicly to all other comments and reviews.
    • If there is a solution, put the general outline of that solution in your reply publicly.
    • Try to think of situations from the customer’s perspective when replying.

    Reputation management is a powerful tool in an overall digital marketing strategy. A positive reputation can increase brand loyalty and repeat customers. It also attracts new customers through positive comments and reviews.

    If you don’t have time to manage your business and be updated on your digital reputation, consider hiring a marketing company to help out. Brayson Management can handle all of your Reputation Management needs. See our services section for details.

  • Social Media Marketing

    Social Media Marketing

    I meet business owners that feel most of online marketing is a waste of time. They usually have a few forms of marketing that they use. They might have a truck wrap that advertises to people stuck behind them in traffic. Sometimes, they put a sign up on the side of the road; so people can read that, while they are stuck in traffic.

    They do have some non traffic dependent advertising. There is word of mouth and putting a coupon in a flier.

    Truck wraps, direct mailers, and road signs can be effective, but are limited and not for every industry. If you have a slow day, there is a change in business, or you want to announce a sale; it is difficult to let people know with any of these methods.

    Word of mouth, if positive, is great. If people are happy with your business, they will tell their friends. If people are really happy, their friends will tell their friends, and soon you have either hire some help or turn people away.

    It’s important to note that this process works very well in reverse, and negative word of mouth will turn away business prospects before they even consider your business.

    If your business is not always flooded with work, social media is an affordable option to consider for creating that word of mouth buzz that may be difficult with a truck wrap or a paper coupon. Social Media is where your customers will spread comments about your business, and where your business can respond.

    Social Media Marketing uses social media platforms for promotion and customer engagement. It offers the chance to respond directly to your customers, advertise to the general public, and build a loyal customer base.

    Social media offers its users a variety of ways to share, create, and subscribe to content and form communities with other users. It does this for free and tries to build a large and diverse user base. It encourages a lot of personal content. This user base is not the social media company’s target audience. The user base is the commodity, and the target audience are businesses.

    Businesses gain access to this user base through a variety of ways. Most offer a range of online advertising platforms that can be focused down to relevant targets. Businesses can gain subscribers through attracting interested people with relevant content and through advertising campaigns.

    The best truck wrap or the prettiest flier will not help you with the customer that is looking for your service on Google or Facebook. You will also be completely helpless against negative feedback, if you are not monitoring these services.

    The business owners that do not believe social media is important are usually people that do not use social media personally. To those business owners I usually tell them that there is a big difference between a business and an individual using social media. As a business, you want to market where your customers are. Talk to your customers and find out what they are using. If your customers have Facebook, creating a business Facebook page will allow them to follow your page for new offers and sales. It’s also likely their friends and family use Facebook, and they can share and recommend your business. Overtime, it can grow and can be used to develop sales.

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