Project Tag: Metrics

  • Digital Marketing

    Digital Marketing


    Marketing Leads Marketing Leads are a company’s potential customers. How does your business get its customers? Do you have a sign? Do you give people a business card? Do you make posts on local Facebook Communities. These are all examples of Lead Generation. Lead Generation is what companies do to increase or maintain sales and…

  • Tracking Pixels

    Tracking Pixels


    Did you know you are being watched? Every internet search and every website you visit is being tracked, studied, and tabulated on a graph somewhere. What you click on and what you clicked on before you clicked is recorded. It’s a little creepy, but it’s not you they are interested in. They are much more…

  • Web Beacons

    Web Beacons


    Web Beacons are a method of collecting user data, primarily from web and email. Web Beacons come in different forms such as Tracking Pixels, Framing, and Java Script Tags. They all work by downloading a piece of unique code from a data collection server that builds a profile of the user across multiple websites sites,…

  • Customer Engagements

    Customer Engagements


    Customer Engagement is the communication between a business and its customers. In Digital Marketing, Customer Engagement can come in the form of Social Media comments, Subscriptions, and sharing. Customer content, such as product or service reviews are also a large part of Customer Engagement.

  • Web Cookies

    Web Cookies


    Web Cookies are a type of code where bits of information are exchanged between a web browser and a client for a variety of uses. The data exchange is small and is used to provide information about the user to the server. The idea for Web Cookies came from the term Magic Cookie. A Magic…

  • Frequency



    Frequency is the number of times content is shown to the same person. Presenting content to the same person multiple times is something that advertisers do regularly across many different types of media. Many digital marketing platforms track frequency, use it to build brand awareness, and to expose customers to your content in a way…

  • Reach



    Reach is the number of times content is displayed to different people. It shows how effective your content is at reaching new people. It doesn’t show that any of these people actually clicked on your content, but it is a good measure of how successful your content is at being displayed to various users.

  • Impressions



    Impressions are the number of times a particular content is displayed. Each time this post shows up in your feed, it will raise the Impression number for this post by one. You don’t even have to click on it. It doesn’t even matter if you are the only person to see it, and you see…

  • Click-Through Rate (CTR)

    Click-Through Rate (CTR)


    Click-Through Rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown, multiplied by 100. This number is a percentage that is used to show how effective an ad is at getting a customer to click on it. The higher the percentage, the more effective the…