Web Beacons come in different forms such as Tracking Pixels, Framing, and Java Script Tags. They all work by downloading a piece of unique code from a data collection server that builds a profile of the user across multiple websites sites, email, and social media platforms. This can be used to show a variety of information about the user, such as:
- IP address
- Operating System
- Screen Size
This information is then used to show useful marketing data to the site owner, allowing them to make informed decisions about their digital marketing.