Profitable Connections

Helping You Grow Online

Project Type: Definitions

  • Conversion

    Conversion

    In the Digital Media world, Conversions are the consumer actions that are the result of a marketing effort.

    You can also look at it as a way of measuring the effectiveness of a marketing campaign. Digital Advertising platforms use a variety of measurable goals based on the type of marketing campaign to show conversions.

    The following are common Conversions

    • Email List Registrations
    • Likes/Subscriptions
    • Website Views
    • Product Purchases
    • Product Inquiries

    In most cases Conversions do not result in direct product purchases. Typically, conversions are steps that lead to sales.

  • Marketing Channels Defined

    Marketing Channels Defined

    Marketing Channels are distribution methods used to link businesses to customers.

    A store, a vending machine, and a fruit stand are physical marketing channels.

    Digital Marketing Channels use the internet in a variety of ways to get products and services to consumers.

    Imagine for a moment that you have a pile of very stylish rubber ducks, and you want to sell them on the internet. You could sell them directly from your website or Facebook. You could use a third party channel like Amazon or Ebay. These are all examples of Digital Marketing Channels.

  • Marketing Defined

    Marketing is communication.

    Or you can think of it as a story of wants, needs, and demands. Your consumers are full of wants and needs; and if they have money, provide demand.

    Your business benefits from this demand by satisfying the wants and needs for money.

    Marketing is the communication between the people providing the demand and your business.