In the Digital Media world, Conversions are the consumer actions that are the result of a marketing effort.
You can also look at it as a way of measuring the effectiveness of a marketing campaign. Digital Advertising platforms use a variety of measurable goals based on the type of marketing campaign to show conversions.
The following are common Conversions
- Email List Registrations
- Website Views
- Product Purchases
- Product Inquiries
In most cases Conversions do not result in direct product purchases. Typically, conversions are steps that lead to sales.