In the Digital Media world, Conversions are the consumer actions that are the result of a marketing effort.

You can also look at it as a way of measuring the effectiveness of a marketing campaign. Digital Advertising platforms use a variety of measurable goals based on the type of marketing campaign to show conversions.

The following are common Conversions

  • Email List Registrations
  • Likes/Subscriptions
  • Website Views
  • Product Purchases
  • Product Inquiries

In most cases Conversions do not result in direct product purchases. Typically, conversions are steps that lead to sales.