Project Type: Definitions

  • Web Beacons

    Web Beacons


    Web Beacons are a method of collecting user data, primarily from web and email. Web Beacons come in different forms such as Tracking Pixels, Framing, and Java Script Tags. They all work by downloading a piece of unique code from a data collection server that builds a profile of the user across multiple websites sites,…

  • User Generated Content (UGC)

    User Generated Content (UGC)


    User Generated Content is a marketing practice that encourages people to create content around a product or service. Examples of User Generated Content include product reviews, open box events, and creative video. Companies can use this content to build communities around a product or service. This form of marketing is great for building trust in…

  • Content Marketing

    Content Marketing


    Content Marketing utilizes useful informative content to generate interest in an organization and ultimately sales. Examples of this predate the internet and are distributed in all sorts of ways. A recipe on the back of cereal box is an example of content marketing. It’s usually designed to educate the customer about a product or service.…

  • Marketing Leads

    Marketing Leads


    Marketing Leads are a company’s potential customers. Marketing leads represent an organization’s customer base. The ultimate goal of Marketing is to convert these leads to actual sales.

  • Customer Engagements

    Customer Engagements


    Customer Engagement is the communication between a business and its customers. In Digital Marketing, Customer Engagement can come in the form of Social Media comments, Subscriptions, and sharing. Customer content, such as product or service reviews are also a large part of Customer Engagement.

  • Frequency



    Frequency is the number of times content is shown to the same person. Presenting content to the same person multiple times is something that advertisers do regularly across many different types of media. Many digital marketing platforms track frequency, use it to build brand awareness, and to expose customers to your content in a way…

  • Reach



    Reach is the number of times content is displayed to different people. It shows how effective your content is at reaching new people. It doesn’t show that any of these people actually clicked on your content, but it is a good measure of how successful your content is at being displayed to various users.

  • Impressions



    Impressions are the number of times a particular content is displayed. Each time this post shows up in your feed, it will raise the Impression number for this post by one. You don’t even have to click on it. It doesn’t even matter if you are the only person to see it, and you see…

  • Click-Through Rate (CTR)

    Click-Through Rate (CTR)


    Click-Through Rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown, multiplied by 100. This number is a percentage that is used to show how effective an ad is at getting a customer to click on it. The higher the percentage, the more effective the…

  • Search Engine Results Pages (SERP)

    Search Engine Results Pages (SERP)


    SERP are the displayed results after a keyword is entered into a search engine. The search engine ranks the results by relevance, displays a short summary, and provides a link. Companies use Search Engine Optimization (SEO) techniques to help search engines find and display correctly in their search results. Snippets, Rich Snippets and Meta Tags…