Profitable Connections

Helping You Grow Online

Project Type: Definitions

Web Beacons
Web Beacons are a method of collecting user data, primarily from web and email.

Web Beacons come in different forms such as Tracking Pixels, Framing, and Java Script Tags. They all work by downloading a piece of unique code from a data collection server that builds a profile of the user across multiple websites sites, email, and social media platforms. This can be used to show a variety of information about the user, such as:
- IP address
- Operating System
- Browser
- Device
- Screen Size
This information is then used to show useful marketing data to the site owner, allowing them to make informed decisions about their digital marketing.
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January 15, 2023
User Generated Content (UGC)
User Generated Content is a marketing practice that encourages people to create content around a product or service.

Examples of User Generated Content include product reviews, open box events, and creative video. Companies can use this content to build communities around a product or service. This form of marketing is great for building trust in a business over time. It is also used to improve search engine ranking as it provides a method of back links from users over a variety of social media platforms.
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September 15, 2021
Content Marketing
Content Marketing utilizes useful informative content to generate interest in an organization and ultimately sales.

Examples of this predate the internet and are distributed in all sorts of ways. A recipe on the back of cereal box is an example of content marketing. It’s usually designed to educate the customer about a product or service. This helps both the customer and the business have a more successful outcome.
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August 31, 2021
Marketing Leads
Marketing Leads are a company’s potential customers.

Marketing leads represent an organization’s customer base. The ultimate goal of Marketing is to convert these leads to actual sales.
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August 19, 2021
Customer Engagements
Customer Engagement is the communication between a business and its customers.

In Digital Marketing, Customer Engagement can come in the form of Social Media comments, Subscriptions, and sharing. Customer content, such as product or service reviews are also a large part of Customer Engagement.
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July 28, 2021
Frequency
Frequency is the number of times content is shown to the same person.

Presenting content to the same person multiple times is something that advertisers do regularly across many different types of media. Many digital marketing platforms track frequency, use it to build brand awareness, and to expose customers to your content in a way that helps them remember it. Frequency has a sweet spot. If the number is too low, your marketing plan will not be effective as it could be. If the number is too high, you are wasting money on people that have already been exposed to your content.

Frequency is calculated by taking the amount of Impressions and dividing them by Reach.
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June 28, 2021
Reach
Reach is the number of times content is displayed to different people.

It shows how effective your content is at reaching new people. It doesn’t show that any of these people actually clicked on your content, but it is a good measure of how successful your content is at being displayed to various users.
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April 26, 2021
Impressions
Impressions are the number of times a particular content is displayed.

Each time this post shows up in your feed, it will raise the Impression number for this post by one. You don’t even have to click on it. It doesn’t even matter if you are the only person to see it, and you see it five times.

It’s a number that shows that your content is being displayed in various feeds. It does not show the number unique visitors or the number of visitors that actually clicked on the content.
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April 20, 2021
Click-Through Rate (CTR)
Click-Through Rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown, multiplied by 100.

This number is a percentage that is used to show how effective an ad is at getting a customer to click on it. The higher the percentage, the more effective the ad is at getting customers to make that initial click.
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April 12, 2021
Search Engine Results Pages (SERP)
SERP are the displayed results after a keyword is entered into a search engine.

The search engine ranks the results by relevance, displays a short summary, and provides a link.

Companies use Search Engine Optimization (SEO) techniques to help search engines find and display correctly in their search results. Snippets, Rich Snippets and Meta Tags are are displayed as well.

Advertising and proper SEO increases your chances to appear on the Search Engine’s SERP using keywords relevant to your businesss.

The following shows a typical SERP provided by Google when the Keyword Digital Marketing is used.
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April 6, 2021