User Generated Content (UGC)


User Generated Content is a marketing practice that encourages people to create content around a product or service.

Examples of User Generated Content include product reviews, open box events, and creative video. Companies can use this content to build communities around a product or service. This form of marketing is great for building trust in a business over time. It is also used to improve search engine ranking as it provides a method of back links from users over a variety of social media platforms.