Project Type: Definitions
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Conversion
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In the Digital Media world, Conversions are the consumer actions that are the result of a marketing effort. You can also look at it as a way of measuring the effectiveness of a marketing campaign. Digital Advertising platforms use a variety of measurable goals based on the type of marketing campaign to show conversions. The…
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Marketing Channels Defined
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Marketing Channels are distribution methods used to link businesses to customers. A store, a vending machine, and a fruit stand are physical marketing channels. Digital Marketing Channels use the internet in a variety of ways to get products and services to consumers. Imagine for a moment that you have a pile of very stylish rubber…