Category: Free Marketing Advice

  • Automating Sales

    Automating Sales

    Are you using automation effectively for your business? One of the clients that we encounter frequently is one that is in the position where they are so busy that they couldn’t possibly take on anymore work. The response is that they don’t need any marketing, because what would they do with the extra business? You […]

  • Why does my search engine keep showing me plus sizes when searching for clothes It’s rude?

    Why does my search engine keep showing me plus sizes when searching for clothes It’s rude?

    Why does my search engine keep showing me plus sizes when searching for clothes It’s rude? I have been using Google’s new experimental topic picker to get topics to write about. Most of the results have been silly but this one made me giggle. Digital advertising and search results are run by algorithms, which are […]

  • What kind of advertising generates awareness?

    What kind of advertising generates awareness?

    Brand Awareness is a term that describes the number of people that have heard of your business and remember something about it. It’s often the first goal of a marketing campaign when starting out with a new client. The idea is to communicate a short simple message that will tell your potential customer about your […]

  • Why is content undervalued at digital marketing agencies?

    Why is content undervalued at digital marketing agencies?

    Because it is hard. Writing in conversational American English is not easy to outsource at the moment; and AI computers, at the moment, are easy to spot and make generic boring content. Finding content creators to make interesting content is generally expensive, and the benefits from content marketing takes time. An audience may have to […]

  • Who determines the audience in digital marketing?

    Who determines the audience in digital marketing?

    The short answer, you do. You know your business, and you know your customers. You want your audience to be customer focused, and you are the best person to define it. Brayson can help you capture your target audience on digital marketing and advertising platforms like Google and Facebook to increase your return on your […]

  • How much can I expect to pay a marketing agency per thousand website visitors on new eCommerce site?

    How much can I expect to pay a marketing agency per thousand website visitors on new eCommerce site?

    The short answer is it depends. It depends on the marketing agency, and it depends on the the current marketing conditions. At Brayson Management, we do not charge for results. Results are what you have paid for. We do not charge based on advertising budgets. We charge for the work we do, so this question […]

  • Getting Your Business Listed on the Internet

    Getting Your Business Listed on the Internet

    It’s not like getting it listed in that ancient book that some kid used to throw on your driveway. I would always forget to bring the phone book in, and it would turn into a wet mushy yellow lump, before I would toss it out. This makes things more complicated for small business but easier […]

  • The Internet Hate Machine

    The Internet Hate Machine

    Small businesses are often the victim of one angry person, a cell phone, and social media. We see it happen all the time. It’s sad, because often the business has no idea. These posts can fester, building as more people comment, until people you have never met hate you and your business. There is a […]

  • Snake Oil Secrets of the Algorithm

    Snake Oil Secrets of the Algorithm

    There will always be someone willing to tell you what you want to hear for money. In digital marketing, the snake oil salesmen usually talks about the algorithm. Usually, they are selling some way to get around having to pay for it. So what is an algorithm and what does it do? An algorithm is […]