Author: JP

  • Get Positive Digital Marketing Data

    Get Positive Digital Marketing Data

    Using Digital Marketing Data to grow your business The results you see are from a advertising campaign we did to grow our Facebook subscribers. The ad campaign worked well. It took about four hours of labor, an advertising budget of thirty dollars, and some experience to know how to make it work. There are no…

  • How Sales Automation can Help your Business

    How Sales Automation can Help your Business

    Get More Done With Sales Automation Are you using automation effectively for your business? One of the clients that we encounter frequently is one that is in the position where they are so busy that they couldn’t possibly take on anymore work. The response is that they don’t need any marketing, because what would they…

  • Reasonably Priced Digital Marketing Company

    Reasonably Priced Digital Marketing Company

    Pick the Right Digital Marketing Company The digital marketing world is confusing, expensive, and time consuming. It’s filled with costly solutions from companies that make a lot of promises in exchange for a lot of money. Our mission is to make the same services available to small businesses that the big ones get by making…

  • The Search Engine Shows Rude Results; Why?

    The Search Engine Shows Rude Results; Why?

    How Search Engine Results Work Why does my search engine keep showing me plus sizes when searching for clothes It’s rude? I have been using Google’s new experimental topic picker to get topics to write about. Most of the results have been silly but this one made me giggle. Digital advertising and search results are…

  • Does each website have an algorithm?

    Does each website have an algorithm?

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    What is a Computer Algorithm? People talk about algorithms like they are a mystical code embedded in the internet. Algorithms are just sets of instructions for a computer to follow and are used by search engines to determine what results to show when a user searches for keywords. Search Engines use algorithms to rank data…

  • What kind of advertising generates awareness?

    What kind of advertising generates awareness?

    Brand Awareness Messaging Brand Awareness is a term that describes the number of people that have heard of your business and remember something about it. It’s often the first goal of a marketing campaign when starting out with a new client. The idea is to communicate a short simple message that will tell your potential…

  • Will Digital Marketing make my business money?

    Will Digital Marketing make my business money?

    How Digital Marketing Makes Money If you are like most business owners, you have a limited advertising budget. How you spend this money is important, and it needs to work for you. The digital marketing business is full of quick ideas for making quick cash. The landscape is littered with articles claiming the top ten…

  • Message Source Endorsement: Popular People

    Message Source Endorsement: Popular People

    Message Source Endorsement is Popular People Advertising Message Source Endorsement is a fancy word for talking a famous person into getting some kind of access to their audience. Influencers, youtubers, and celebrities all have large audiences that follow them for content. Often their audiences have certain interests in common, which makes them easier to match…

  • Why is Content Marketing Undervalued ?

    Why is Content Marketing Undervalued ?

    Because Content Marketing is Hard. Writing in conversational American English is not easy to outsource at the moment; and AI computers, at the moment, are easy to spot and make generic boring content. Finding content creators to make interesting content is generally expensive, and the benefits from content marketing takes time. An audience may have…

  • Who determines the audience in digital marketing?

    Who determines the audience in digital marketing?

    Finding Your Audience for Online Advertising The short answer, you do. You know your business, and you know your customers. You want your audience to be customer focused, and you are the best person to define it. Brayson can help you capture your target audience on digital marketing and advertising platforms like Google and Facebook…